Six projects, one for each service we offer. Each one started with a specific problem and ended with a system that's still running.
The agency's website hadn't been touched since it launched. It looked dated, loaded slowly on mobile, and had no clear way for visitors to actually contact an agent.
A new mobile first site with property highlights, a clear "book a viewing" path on every page, and a contact form that fed directly into their inbox.
Conversion rate from visitor to inquiry rose 62% in the first two months after launch, with mobile sessions up significantly due to faster load times.
The coach was posting whenever they had time, with no clear theme, no call to action, and no idea which posts actually brought in clients.
A monthly content calendar built around four content pillars, paired with a small targeted ad budget aimed at a single lead magnet.
Qualified lead inquiries increased 3.4x over 90 days, with cost per lead dropping as the campaign data improved targeting over time.
Customer questions about orders, sizing, and returns came in faster than the small team could answer, especially evenings and weekends.
An AI chat agent trained on the store's policies and product catalog, handling common questions instantly and escalating anything unusual to the team.
Average response time dropped from several hours to under two minutes, and the team now only handles the more complex 20% of conversations.
Leads were tracked across three different spreadsheets depending on who answered the inquiry. Follow-ups were inconsistent and some leads were never contacted at all.
A single CRM pipeline with stages matching their actual sales process, automatic lead capture from the website and phone inquiries, and follow-up task reminders.
Every lead is now tracked in one place. The team reports zero leads falling through the cracks since launch, and follow-up time dropped from days to hours.
The studio had collected emails for years but rarely sent anything beyond the occasional promotion, and had no plan for members who'd stopped showing up.
A welcome series for new sign-ups, a nurture sequence highlighting class types and trainer stories, and a win-back sequence targeting members inactive for 30+ days.
The win-back sequence achieved a 28% open rate and brought back a meaningful number of lapsed members within the first send cycle.
Every week, someone spent hours pulling numbers from five platforms into a spreadsheet, formatting it, and emailing it to clients one by one.
An automated workflow that pulls performance data from each platform, compiles it into a branded report, and sends it to each client automatically on a schedule.
The reporting process now runs without anyone touching it, saving more than 40 hours of manual work per month across the team.
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